If you want to reach your customers, you need to be online, where they are. Here are 5 tips for getting started with digital marketing.
Google says that 80% of today’s consumers use the internet to find local businesses. Now that you’ve taken the plunge and started your business, you need to get as many people to see you as possible. How do you tell people about it?
1. Claim Your Business Listing On Google
If your business is listed on Google, it’s a lot easier for people to find you when they search the web or a map. They don’t have to look through search results, your Facebook page, or the “Contact” section of your website to find out where you are or how to get in touch with you. Because, let’s be honest, unless someone really wants what you have, they won’t look that hard.
You should also ask your customers to review your services on your Google Listing. Positive reviews and interactions are a great way to bring in new customers, build trust quickly, and move up in the search results. Win win!
2. Content Is Always King
This is neither new nor groundbreaking, but it is so often forgotten. You need good content to spread the word about your brand, engage your target audience, and reach customers who are looking for you.
A blog is a good way to get content out. If you have a blog, you can keep adding new, relevant, and shareable content to your website. This is great for SEO and for building trust in your brand.
There’s a reason why this is often forgotten. It’s hard to keep making content, especially high-quality content. Planning is very important here. Break up your content creation into small pieces and try to put out small amounts of content often.
3. Make Sure Your Website Is Mobile-Friendly
Mobile-first is important. Most of the people who visit your website do so on their phones, which is a big audience you shouldn’t ignore. Start with mobile and build from there. If you aren’t mobile-friendly, you’ll lose out. No one has time to deal with a website that doesn’t look good on their phone.
Now, you might be thinking, “But I thought I heard that people are more likely to convert on desktop, not mobile?” Well, yes, that’s true. Around the world, desktops convert at a rate of about 3.82 percent, while mobile devices convert at only 1.32 percent. Don’t be fooled, though. Most people need to see a brand seven times before they buy it. So, it’s likely that any customer who buys something on a desktop has looked at your website on their phone at some point. But if your site was hard to use or uncomfortable on their phone, they won’t come back.
4. Be On Social Media
It works, it’s important, and it won’t cost you anything (unless you advertise). It doesn’t have to be hard. There are many easy ways to use social media, even if you just start by posting often. Be consistent with how often and what you post, and talk to the people who follow you. Social media is a great way to get your message out if you don’t have a lot of money to spend on marketing but have a lot to say.
Tip: If you’re just starting out and don’t have a lot of followers yet, you can use Facebook to advertise to lookalike or custom audiences.
5. Paid Advertising
This one is probably the most important. If you are new, have a lot of competition, need to reach a new audience, or just want to get the word out, paid advertising is probably where you will see results the fastest. You can target potential customers based on their demographics, life events, and interests. It’s affordable (you set the budget) and measurable (see exactly how many people saw your ad, clicked and converted). You can even remind people who have already been to your website why they need your product or service by remarketing to them.
Paid advertising can reach your customers no matter where they are: on their phones, in a certain place, looking for something, on a entertaining website like Geometry Dash, and so on.
Your customers see digital content all the time, so give them something new, different, and unique to you—something they’ll want to share! People want to feel a certain way, and if you link your brand to what they’re looking for, they’ll respond to that. Digital marketing helps people see a consistent message about your brand, whether they’re on your website, in a social media post, or in an ad.
If you’ve done all of the basic digital marketing tutorials. You can make a little go a long way when it comes to building a strong customer base and finding new ways to make money for your business.