Whether you own a small business or a large one, a website is one of the most important tools today to grab more and more customers. Online mediums have gained immense significance, especially after the COVID-19 pandemic. It was a period during which even the most conventional and orthodox businesses went online seeing no progressions in the conventional ways of selling products and services. Today, no business is untouched by the effect of the online revolution, and this trend is going to rule the business world even more strongly in the times to come.
This blog presents you with 5 crucial questions of an effective web design while justifying their need in a modern web design through befitting answers:
1. Why navigation needs serious considerations?
Navigation is one of the most important elements of a compelling business website. Your website must be easy to navigate where all the menu items are easily accessible from different pages. The visitors should have a crystal clear idea of where they are and where they want to go. A site map at the bottom of the homepage acts as a guide for the visitors allowing them easy access to wherever they want to go.
This might sound to be a very fundamental job but you must always remember that there is a very thin line between a disgusting menu and an interactive one. Therefore, when a Website Designing Company in India designs and develops your website, be particular about the navigation and let it know what you exactly want in the navigation area.
2. Why Aesthetically-pleasing imagery matters a lot?
The human brain is capable of processing visual details faster and more efficiently than any text-based material. All human beings are visual-oriented creatures and thus find graphics more interesting and appealing than plain text. Therefore, incorporating great graphics and aesthetically pleasing imagery into your website is a great idea. Through your website, you have only1/10th of a second to grab the attention of your visitors, and it is a bitter truth of the web medium. You need to impress your visitors who later on will become your customers.
However, you need to take note of the fact that you never go overboard with unnecessary stuffing. Balance is all that you need. You need to use animation, scrolling text, and other dynamic visual intros only sparingly. Any web design is pleasing until it disturbs user-friendliness. Only the best web solution provider can optimize this imagery.
3. Why Mobile-friendly layouts have become a game-changer?
As per the data received in the 4th quarter of the year 2021, mobile devices were responsible for more than 52% of the global website traffic. And, this trend is all set to dominate in the times to come too as more and more people are moving to mobile devices leaving their conventional means of connectivity. In other words, mobile phones are going to become the primary source of connectivity online. All this has triggered the need for more mobile-friendly website layouts, be it a business website or even a personal one.
The term ‘mobile-friendly’ refers to the application of the responsive web framework or features. And, a responsive website design is all about a design strategy that makes the websites easily accessible on all types of mobile as well as static devices with no compromise on user experience and usability. As per the viewpoint, a responsive website design has the capability of getting adapted to re-scaling and resizing imagery, UI, and text.
More than 85% of website visitors or users are of the view that a business website must always look better on mobiles than it appears on a desktop. Websites failing in such compatibility will suffer a lot in terms of visitors, credibility, and revenue. When a professionally competent website design solution provider is approached. It remains extremely particular about the mobile-friendliness of all the projects that it undertakes.
4. Why You Need a Shift in Typography?
Over the past few years, the art and science of website designing and development have witnessed a sea change. Now, bold, neat, and clean typography is considered to be the baseline of a minimalist website design. When it comes to clean typography, the following elements are a necessity:
- Black or grey typography according to the background colors and images
- Perfectly sized text using larger than 16px
- Fonts conforming to the latest web standards
- Sufficient space between the lines to facilitate easy readability.
While you choose particular typography for your website. You must think over your branding requirements as some fonts and typography styles might be the trademark of a particular business or organization. The New Yorker can be cited as the best example that uses Adobe Caslon as its typeset. What’s more, you need to choose a font that will always remain consistent across your business website.
5. Whatever visible, sells.
In the world we are living today, everything is driven by the digital revolution. The more you are visible, the more opportunities you have. Howsoever a good website you might have, it might be of no use unless and until it is visible on search engines. It is important because more than 80% of the global searches across devices are coming from search engines. Therefore, make sure your website is SEO optimized incorporating all the elements of social media. You need to have a complete understanding of how to get found in cyberspace. Make sure the website design partner working on your project takes care of all the SEO requirements of your website.
Enabling businesses to survive, thrive, and compete online, Sterco Digitex is a top web solutions provider in India. The company offers a complete spectrum of web design and development solutions that connect, communicate, and convert. It is a full-service digital agency in India with proven competencies across web design & development, mobile & digital marketing, and new media. Being one of the most trusted digital media companies in India. Sterco Digitex has a successful track record of delivering techno-rich web solutions for more than 24 years. Highly creative designs, technology-driven solutions, and result-oriented strategies set the company apart within the industry.