web design Dundee. User-centric web design is essential to creating a user-friendly website. A website is a visual representation of the company’s brand, and should be easy to navigate, with clear contrast, and user-centric. Users should be able to weigh the pros and cons of what they are about to view and do so without being distracted. Here are some important tips to keep in mind when designing a website:
Websites are visual representations of a company’s brand
A website is a powerful marketing tool for a company, as it can help build a company’s brand. Brands form first impressions within one tenth of a second, and websites can influence that impression in a matter of milliseconds. Colors can set the tone for the site, as saturated or muted colors create a more serious or matter-of-fact tone. A Mexican street food restaurant may choose bright and saturated colors, whereas a law firm will opt for neutral colors that convey a more professional tone.
They should be easy to navigate
A good website should be easy to navigate. Visitors don’t have to learn complex coding just to find what they’re looking for, but if the navigation is difficult, visitors will get frustrated and leave. To make it simple, consider using one line of text for all navigation menu items. It’s the same principle that applies to the design of a physical store. Visitors who need to easily find products or services can simply click through menu options.
Web design Dundee. Creating a simple, easy to navigate site also benefits users. Visitors want quick access to content. Unlike the typical web visitor, they don’t want to spend time figuring out complicated navigation systems. Instead, they just want a navigation bar in the top right corner. This will save time for visitors and reduce the rate at which they leave. Web design Dundee. To avoid losing potential customers, web sites should be strategically designed. In addition, users need to know how to find important information quickly.
They should have good contrast
Colors that have high contrast are easier to read, and people who are blind or have low vision also benefit from good color contrast. Users who use web pages rarely read text, but rather scan it with their eyes, relying on character and word shapes to determine the meaning. Using high contrast is helpful because it lessens the cognitive strain. Moreover, people who are color-blind often have trouble distinguishing different colors. Thus, users with low contrast cannot see details and can’t distinguish bright and dark areas.
Color and shape contrast can be achieved through various means, and they should be used sparingly. Contrasting colors and shapes can attract the viewer’s attention and communicate the hierarchy of the page. For example, contrasting fonts and backgrounds can make a visitor focus on certain parts of the page. While this may seem like a simple task, it can be a tricky task. Thankfully, web designers have found ways to make the most of contrast in web design by implementing various techniques.
They should be user-centric
One of the most important aspects of website design is to be user-centric. Web Development Dundee. This means that your website’s design is based on your target audience’s needs and wants. It should also incorporate content, product solutions, and other important elements that make your website relatable to your target audience. User-centric design also involves the use of colors in the website’s layout and marketing. It is important to remember that colors can be very powerful tools in marketing a website.
One of the benefits of user-centric website design is that it saves you a lot of time during the development process. It also helps you identify any usability or functionality problems early in the process. This is especially important in the early stages of a project, since mistakes in this stage can make the overall design of the site less usable. As a result, your site will be more appealing to your target audience and increase conversion.