More sales and customer loyalty can be achieved through email marketing than any other digital marketing tactic. When done correctly, it’s one of the most Return on Investment-driven marketing strategies. However, as we go into a highly digital society in which clients’ inboxes are bombarded with incentives, it becomes increasingly difficult to stand out from the crowd.
You need to rethink your approach if you want to get your prospects to open your email and click on the CTA. You must pay more attention to the finer points of your product and make it better in order to satisfy your customers.
In this post, we’ll examine the best practises by the best digital marketing company in India for creating an effective email call to action that will result in increased income. To help you seize the reins and build your business, here are a few things to keep in mind.
1. To begin, be honest.
You need to keep things real and not some sort of gimmick or filled with terms and conditions in order to build trust and increase the total click-through rate. Be as specific as possible about the value your readers will receive if they choose to click on your call to action. If you want to emphasise language like “No Hidden Charges,” “Pay Only for What You See,” or something similar, you can do so.
Customers will be more likely to act on your call to action if you use this style of language. No matter where you place your call to action (CTA), there shouldn’t be any clickbait in the subject line, body text, or any other part of the email that could cause a high unsubscribe rate or bounce rate.
2. Quick and dynamic
Use the active voice and short, snappy lines in all of your emails from your copywriter. Because of this, writing extended lines or paragraphs makes no sense. Many people use their cellphones to check their email while on the go, and if the email is particularly long, they may decide to save it for later reading. There are so many emails sent to the average person that they are unlikely to open this one.
As a result, it’s important to keep the email message as brief and concise as feasible. However, make sure it conveys the overall information you want to express to your audience. In order to make your message more readable and prompt the intended action, we recommend keeping the email body text between 100 and 150 words in length.
3. The fear of missing out (FOMO) works
When done correctly, the fear of missing out strategy for instilling a sense of urgency is effective. Even if you don’t need the product or service, you don’t want to miss out on a wonderful price. You must convince your audience that they would be missing out on a fantastic opportunity if they do not take immediate action.. You can run a counter on the landing page to indicate that the offer is time-sensitive, or you can use bold wording to indicate that it is.
CTR (click through rate) will increase as a result of this method, and your call to action will be more timely and engaging. Many free FOMO templates are available to help you make your material more enticing and clickable.
4. Make use of the appropriate hues
Your company email’s overall call to action will benefit greatly from this simple tactic. Choose colours that are representative of your company’s image, and stick with them. When they open your email, they should be reminded of your brand because of a common theme that they’ve already established in their head.
Aside from colours, avoid using too many animations, as this could cause the page to load more slowly on some devices. Simplify the colour palette for maximum visual appeal and minimal clogs. As a non-designer, email marketing solutions allow you to select from a variety of pre-made campaigns.
When it comes to creating an effective call to action in your business emails, clever imagination is important. You must be unique in order to capture the attention of your harried readers in a short period of time. A person’s attention span is short, and you must ensure that every component of your site is clickable without becoming spammy.
You should ask your graphics team to design custom images to match your custom offer instead of choosing a free stock image.
To increase your company’s revenue, follow these simple steps by the top ppc agency in India for crafting an effective call to action. Email marketing is simple to implement and can have a significant impact on your company’s goals. If you haven’t yet gotten into email marketing, now is the time to do so and reap the benefits. To find the perfect format for you, keep trying new things.