After the Pandemic, the world has moved to another space called the virtual world. Many start-ups are established virtually and sell their products, and on the other side, many brands are growing using digital tactics.
While you grow your business online, it’s important to have a quality online store. Develop the best quality eCommerce and deliver a seamless customer experience with these 9 key components brought to you by the website design company in delhi.
1. Mobile design:
No wonder why you need a mobile design, not just to compete but to reach a wider audience. Today, more than 50% of people are surfing the internet through their smartphones. So, it’s important to develop a mobile design that helps the customer to access your eCommerce site with ease.
Though while developing an eCommerce website, many commit the mistake of developing the site for larger screens/desktop versions, we as a website designing company in delhi recommend you to develop the mobile design first and later for larger screens. This will help you to build a more sophisticated and minimalistic site.
2. Simple and easy navigation:
The problem with many eCommerce sites is the navigation. Simpler the navigation, the more effective website. So, engage in building simple and clear navigation for your business.
If you are developing a more layered site such as Amazon, Myntra, and Flipkart, then opt to plan it well, and remember to insert a search bar, if you have more products.
Having a search bar is convenient since it helps the user to reach the target webpage easily. However, fewer webpage site doesn’t need one.
3. Images and videos:
Remember, there is no physical presence of the products you are selling. So, it’s essential to convince the prospects about the products, and you can do it through different things, images and videos are one of the ways to do so.
You need to have high-quality images and well-shot product videos. These will help you to attract and engage the prospect about your products. The smart positioning of images and videos also plays a crucial role in selling them. Thus, you need to strategically plan the placement of images and videos.
Make sure the products are shot from every angle, as mentioned, there is no physical presence.
4. Describing and crisp copy:
The copy you write is like the words of a salesman. It needs to uphold your product and describe the product in an optimistic manner by highlighting its unique features of the product.
At the same time, you should write about the brand and the best way to tell your audience is through storytelling, which includes establishment, rise, and present. However, while you cover the creative aspect, you need to cover the technical aspect which means using popular and right keywords.
Also, focus on the CTAs, and write strong, short, and clear CTAs, they will help you push prospects forward and generate leads.
5. AR (Augmented Reality):
AR is an advanced yet crucial feature. This feature is suitable for very few industries such as furniture, fashion accessories, travel, etc.
We have a perfect example of AR used in an eCommerce site, Lenkskart – a popular brand for different eyewear known for its versatility and quality. They have a Try-on feature, where you need to record a video according to the instruction and try different frames and sunglasses. This will save prospects time from trial and error, and also will help them to make a decision with ease.
There are different uses of AR, but using perfectly will surely help you elevate the customer experience.
6. Reviews and testimonials:
How can someone miss out on this one, right? Reviews and testimonials are the heart of a brand and its products. Since reviews build trust and improve sales if the product is really great.
Also, having testimonials in a short video format on the site will be very effective. Testimonials have the power to convince prospects by showcasing the product in a unique and appropriate manner.
7. Secured payment options:
There are multiple ways to complete payment, from UPI to credit card payment. But, a secured payment is what really matters the most. Online transaction is a vulnerable aspect and your customers need proper validation about the security. Thus, ensure the payment options are secured and the data is safe.
Now, coming to the options, there are multiple ways, you can provide the most common payment methods. For this, choose to look out at your competitors and what the most convenient payment method your industry is using.
When you have multiple product lines, and a variety of products, then it’s necessary to have a filter. This filter helps your customers to choose the right product for themselves according to their needs. The filter used in the website should be easy to understand and well-designed.
We suggest that the filter should give options as much as possible, and not just be limited to price.
9. Friendly shopping cart:
Buyer-friendly cart is an element of a successful eCommerce website. So, what makes an excellent shopping card?
The cart should give liberty to your customers, where they can add or remove products, increase or decrease quantities, apply coupon codes, etc. These elements make a perfect shopping cart, and having one such in your eCommerce website is the cherry on the cake.
These are the 9 listed key components that every or most eCommerce websites should have. However, it’s not limited to the list, you can go beyond this or skip some from the list according to your planning and strategy.
The listed ones are the components that are used in almost every successful eCommerce website.