You want to make the best use of your resources. You want to grow your company, increase website traffic and generate more leads while staying within your marketing budget. Search engine optimization (or SEO) is crucial in digital marketing.
Like most Internet users, you will scroll past paid ads and instead look for organic results. 70%-80% of Internet users only click on organic results. This is SEO’s goal. With a click-through rate of 31.7%, the first Google spot gets. These are not random leads; they come from people searching for your products and services. The next step after deciding on SEO is to decide how you want it done. Do you hire an agency or build your SEO team? We’ve done a cost-benefit analysis to help you understand the options.
It isn’t easy to find the right team in-house.
You don’t have to worry about finding the best content writer or outreach specialist to help your SEO. The agency has already selected the top talent. You must post a job posting on the appropriate site if you decide to hire your team. Next, you will go through many job applications to narrow the list of potential candidates. The next step is to interview the candidates and select the best match. It’s now time to start training them. Most employees need to be trained for at least 1-2 years to become fully productive. What if the job isn’t right for them? Your website won’t rank well if you start over. This is just one employee. You will need to have a lot more time and money if you are looking to hire a whole team.
Time is money. Even though a single employee may seem less expensive than an agency’s salary, think about how much time you will spend on finding, training, and managing them. An agency won’t have this problem; the onboarding process starts immediately after you launch your campaign.
Agencies have additional tools to use
Many companies overlook the costs of programs that track rankings, analyze hyperlinks, and perform keyword research. These tools can cost hundreds, sometimes even thousands of dollars. These programs will require you to pay extra for an employee or contractor. An agency covers these costs. We recommend you check out the SEO tools and services list that Diggity marketing has suggested.
A search engine algorithm change will affect an agency more than it does for a client. They work with many clients and sometimes hundreds, so it is crucial to them that they keep track of any algorithm changes. On the other hand, in-house employees might have tunnel vision and be unable to spot why your rankings are suddenly dropping.
A single employee does one job. An agency has the resources and capability to do many.
Because they are dedicated to their campaigns, some businesses prefer to have in-house workers. However, they are limited in their ability to do multiple jobs. An SEO agency has the resources to run a complex and dynamic campaign. They have writers, editors, developers, technical specialists, and link builders. An in-house team will have only one or two people who can do the same job as an entire agency. As a result, your results will be limited by the skills and experience of your staff.
Some businesses are wary of agencies because they manage other clients. They worry that they will be paying more for less work per month. Agencies have more experience in SEO, which translates into a better approach. An agency provides a group of dynamic people to work on your website. Expert work is available at a fraction of the cost of full-time employees. SEO is so complex that it’s impossible to expect just one or two people to master everything. SEO specialists can’t handle programming, design, and technical audits if they aren’t specialized in content creation, keyword research, and outreach.
You end up paying more for in-house SEO
If you compare the salary of an SEO professional to that of an agency, it might seem more expensive. This is before you consider an in-house employee’s additional costs. There are taxes, benefits, retirement plans, and taxes. You’ll also need to provide a place for them to work, including purchasing furniture and electronics. In-house employees don’t have to pay overhead costs. Depending on how many people you hire, this number will vary, but an agency is generally less expensive than managing in-house employees.
An agency can scale your campaign.
In-house resources are not an option if you need additional resources to improve your rankings. You may want to spend more time on your campaign or have more monthly links. An agency’s most significant advantage is its ability to scale your campaign. They have the resources and the time to help you. Just adjust the monthly budget.
When it comes to SEO, the most important thing is the results. No matter how much you pay, your website should rank.
Hiring an agency is more cost-effective and gives you access to more experts, tools, and people to complete the work. It is the best way to save time and money on SEO.
Each option has its advantages and disadvantages, but when you combine them, all the answers become apparent: an agency’s capabilities are far superior to a small team. Snap SEO is an Edmonton SEO agency that can handle all aspects of your campaign. Contact us today to get in touch with a team of qualified professionals dedicated to improving your rankings.