“Successful persons do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”
Top quality and eye-catching brand stickers can enhance your public business image, attract potential customers, improve brand recognition and generate greater profits.
However, to achieve all the abovementioned objectives, you first need to design appropriate stickers to make your company stand out from the crowd. How to do it?
What To Keep in Mind When Designing Brand Stickers?
Although the process of designing custom brand name stickers may seem like a piece of cake, it can be really complex and time-consuming. To ensure that the development project serves its purpose, it’s crucial to remember a few essential elements, such as the message the sticker suppose to convey, size, shape, colors, materials, and typography.
Although it may sound overwhelming, sticker design can be a memorable adventure. In addition, we’ll be happy to direct you through the entire process and suggest which aspects are worth particular attention.
Custom Brand Stickers- Suitable Size and Shape
Before coming up with a definite project, you must examine which size and shape of the custom brand printing stickers are likely to be the most suitable. In most cases, this feature is determine mainly by the application of the sticker.
Do you want a sticker for a building, window, vehicle, counter, store, tent, or maybe a small gadget such as a smartphone or laptop?
Answering this query will allow you to make the right choice.
1.Colors And Visibility of Car Brand Stickers
Stop rushing the money and start chasing the passion!
Regardless of the place or object your car brand stickers will apply on, it’s designed to attract the attention of passers-by and promote your business.
When thinking about your practices, you may probably tell that we typically observe stickers and banners from a distance.
Therefore, if you design projects enthusiastic about laptops or smartphones, you must prepare that the target audience will see them only from a few meters away.
Consequently, it’s crucial to ensure that the sticker’s colors are bright and visible, increasing the chances of people noticing it.
Remember that making your designs attractive and noticeable doesn’t require applying all available colors utterly unrelated to your brand image and operation. Promotional brand stickers are usually create to improve brand visibility.
Therefore, they won’t bring the desired results if they aren’t link to the company. It’s better to stay modest and benefit from solutions that combine shades usually chosen by your enterprise and attractive graphic forms.
2. Transparent message on brand name stickers
Brands’ message needs to be transparent and clear. Avoid illegible fonts, and remember that sometimes less is more. It’s best to keep brand name stickers simple and to the point.
If you want to carry lots of information, prepare a booklet. Stickers are suppose to be minimalistic and focus on short, catchy slogans that make receivers think about the brand. Convey your message in an efficient and approachable way.
3. Witty Messages
People love funny and witty messages. Incorporating one of them in your sticker is a recipe for improving brand recognition and catching the eye of recipients. Catchy slogans or wordplay on brand printing stickers are more likely to hold in viewers’ memory.
4. Suitable Materials
“The atmosphere will be cleaner if you go green.”
The intended use or location of the sticker is the factor that determines which materials are going to be the most suitable.
PVC and vinyl display slightly different qualities and can significantly impact the end result. Analyze your objectives and choose the most appropriate option.
Although this guide includes lots of information, following our quality tips will let you design stickers that meet your business objectives, entice the attention of recipients, show off your creative soul and at the same time advance your brand recognition.
5. Less Detail
You want your printing sticker to stand out but adding major details might not help you anymore. It can worsen your sticker’s capability to stick out, and your major idea is often left behind in the details. It further deteriorates if individuals are to see it just for a few seconds.
This sticker may be exceptional for a band or a tattoo artist but not for your business.
6. Match Colors with Your Brand
Sticker designs made for fun can be in any color on the palette. On the other hand, those prepare for business have to match your brand.
The thing is that not all stickers are going to have your business name on brand stickers, so they have to create a strong association at least.