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Gym business plan: our free template

Gym business plan: our free template


  • Why draw up a business plan for a sports hall project?
  • How does our gym business plan template work?
  • What are the fields of our fitness room business plan template?
  • What are the key values ​​of the gym’s business plan?
  • What are the specificities of a business plan for a sports hall project?

Why draw up a business plan for a sports hall project?

This business plan is a document that makes it possible to present in the most effective way possible the project of the company of fitness rooms (at the time of the creation or after). In addition, this document must make it possible to verify the viability and solidity of your project from a strategic and financial point of view.

First of all, the business plan is a good way to take a step back from the structure of your project to identify the ins and outs of the latter in a relevant way. Also, the business plan is very important if you ever want to present your project to investors. They will be very attentive to the profitability of your project.

Often, a business plan can be in the form of two files:

  • A word file that explains the key stages of the company’s development gives economic and strategic explanations of the project.
  • An excel file that traces all the company’s financial flows gives an economic explanation of the project.

In our model, we focused on the excel file.

How does our gym business plan template work?

Our model is, therefore, an excel file. We considered it relevant to build it from 2022 to 2024 with monthly results. Our document consists of five sheets:

  • Tab 1 traces all the income and expenses of the company (for example, the professional insurance of your gym )
  • Tab 2, in which you can calculate your cash flow. You have nothing to fill in on this sheet. It is dependent on the others.
  • The salaries tab where you fill in the different possible salaries according to the other positions with possible changes
  • The assumptions tab is necessary to construct the business plan to evaluate the expenses.
  • The depreciation policy tab to calculate the depreciation expense (monthly)

What are the fields of our fitness room business plan template?

In this business plan, the values ​​you must enter are in the cells highlighted in blue. All other cells are blue-dependent and therefore adapt accordingly to your choices. You have to be careful because sometimes you have to fill in values ​​for each month of each year, sometimes for each year, and finally, in some cases, it is a single value for the three years. It would be best if you, therefore, filled in all the following fields:

  • Opening rate, which corresponds to the number of rooms opening during the corresponding period
  • Gross turnover
  • Purchase of stored raw materials: this expense occurs only when a new room is opened
  • Rent per room
  • Property maintenance, per room
  • Accounting fees, quarterly
  • Marketing and communication: you fill in the percentage of turnover that this expense represents. If, for your activity, this expense is not calculated in this way, you can enter other values ​​manually for each month.
  • Bank charges
  • Temporary staff costs (when the staff is made available by a quick employment company)
  • Employer contributions (between 25 and 42% of gross salary)
  • Wages. You can modify the names “post 1” and “post 2″… If you want to alter the dates, please write them from the nearest to the furthest (in the first AC3 line closest, then the second furthest). Close…). Finally, you also have the option of specifying any increases. After all, the business plan ends in 2024.
  • Travel & travel
  • Life in the room, in general, and not for each restaurant; otherwise, it goes in the “property maintenance” category.
  •  For a gym, it can be a locker room for coaches.
  • Machine prices as well as the amortization period
  • Price of developments, works, permits, as well as the amortization period
  • Price of computer equipment as well as the depreciation period
  • Price of furniture as well as the depreciation period

If you want to add information, you will have to modify the formulas (add one more line to a sum, for example) so that your values ​​remain true.

What are the key values ​​of the gym’s business plan?

One of the objectives of the business plan is to calculate key values ​​that are supposed to be representative of the health of your business. If you present your business plan to investors, they will be particularly attentive to these indications. Some of these key values ​​are highlighted in green (if positive) or red (if negative). Here are the interesting aggregates calculated by our model:

  • EBITDA (earnings before interest, taxes, depreciation, and amortization) and EBITDA margin (equal to EBITDA / CA). EBITDA is an indicator close to EBITDA (gross operating surplus), with the only difference being that EBITDA does not take into account allocations to operating provisions.
  • EBIT (earnings before interests and taxes) or REX (operating result), which translates the margin achieved by the company on its industrial and commercial activity and EBIT margin (equal to EBIT / CA)
  • End-of-month cash and accumulated cash

What are the specificities of a business plan for a sports hall project?

The gym business is an attractive business that attracts new customers every year. It is an environment dominated by franchise brands, which allows dynamic entrepreneurs to get started. In the slightly more strategic part of your business plan, we recommend that you detail your market research by specifying your target. Location is also a very important part of your business plan, as people tend to select gyms close to home.

In your gym business plan, pay close attention to fixed costs, as they are significant for this kind of project. Indeed, the machines and the rent of the gyms are often quite expensive. The success of your project will then depend (among other things) on how you manage these expenses. read for more articles visit


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