When starting a business, one of the first things you need to do is determine if you need a digital marketing agency or if you can handle it yourself. There are plenty of resources online that will help you make the decision, but here are a few tips to help you choose the right one for your business.
Consider your business goals
When starting a business, it’s important to consider your goals and how you plan on achieving them. However, it’s important to tailor your marketing efforts to meet your specific goals. For example, if you’re interested in increasing brand awareness, you may want to invest in social media marketing. If you’re looking to generate more leads, you may want to focus on SEO or paid advertising.
Whatever your goals may be, it’s important to develop a comprehensive marketing strategy that will help you achieve them. Digital marketing can be a powerful tool, but it’s important to use it in the right way to get the most out of it.
Assess the agency’s capabilities
The agency has capabilities in digital marketing that can benefit your business. They have experience in creating and managing digital marketing campaigns, including search engine optimization, email marketing, and social media marketing. The digital marketing team experienced in working with a variety of businesses, so they understand the needs of different industries. Additionally, Brandstory has a strong track record of producing results for their clients. This means that you can trust them to help your business grow online.
Check references and reviews
When looking for a digital marketing agency to help with your business, it’s important to do your research. Checking references and reviews is a great way to start. You can ask the agency for references and then reach out to those people to get their feedback on the experience working with the agency. You can also check online review platforms like Yelp, Google My Business, and Facebook. Be sure to read through all of the reviews, not just the good ones. This will give you a more accurate picture of what it’s like to work with the agency. Keep in mind that some negative reviews may not be entirely accurate, so take them with a grain of salt. But if there are multiple negative reviews and they seem legitimate, that’s definitely something you’ll want to consider before hiring the agency.
Compare pricing models
There are a few different pricing models for digital marketing services:
- Hourly: This is the most common pricing model for digital marketing services. The client charged an hourly rate for the work done.
- Project Based: A project-based price set for a specific project, total cost paid upfront.
- Monthly Retainer: A monthly retainer is a recurring fee that is paid each month in order to receive ongoing services.
- Pay As You Go: With this pricing model, clients are charged per project or service delivered.
Sign a contract
Signing a contract is an important step in any business relationship. When two businesses enter into a partnership, it’s crucial that they have a written agreement laying out the specifics of the deal. This document will protect both parties by spelling out the terms of the arrangement. It will help to resolve any disputes that may arise. If you’re not sure what should go into your contract, or if you need help drafting one, consult with an experienced attorney.