Importance of Animation and graphics in Content marketing:
Users are 100% more likely to stay on a website longer when it has video content than when it doesn’t.
Benefits and Importance of Animation:
1. Your brand makes a lasting and memorable impression
By employing more innovative forms of advertising. Businesses and brands benefit from the ability to leave a lasting impression on both existing and potential new customers. Businesses may reveal more about their aims, values, and goals. offering their clients a better idea of who they are as a company as a result. Along with their values and how they may assist clients.
2. It’s easy to understand
It can be very difficult to convey a complex topic or product just through language when you’re dealing with it. The audience may or may not connect and engage with the copy, depending on how it is written and how technical it is. An animated video often performs a better job of bringing a concept to life than copy and flat graphics.
3. Animation boosts conversion rate
The consumer is more likely to view the complete video of an animated explanation of the advantages of your product or service than they are to read the same information on your website. As a result, your message may be delivered engagingly as the user learns more about your company. A fantastic strategy to encourage people to take additional action is to include a call to action at the conclusion of the video.
4. It’s entertaining and fun
Similar to how animated children’s films and cartoons use entertaining and inventiveness to capture viewers’ interest, marketing strategies use these similar methods. Consumers are more likely to pay attention to animation than standard commercials since animation is frequently employed for fun rather than being considered a marketing tool.
5. Animation Highlights Brand Personality
Using animation, you may more readily connect with your target audience and showcase your brand’s personality. It’s the ideal approach to distinguish your business from the competition and make it memorable, whether that’s done via the use of comedy or the development of a type of mascot. On that topic, be careful to maintain consistency throughout all of your animations by using the same messaging, tone, and colour schemes.
6. Animation is Cheaper than Live-Action Video
Due to the lack of actors, a full set, expensive equipment, a film crew, post-production editing, etc., animation company may be far less expensive. Despite the fact that the price of animation varies depending on the project’s size and style (for example, stop motion is far more expensive than motion graphics), it often requires fewer resources than live-action films. In the end, this keeps the price down. This is a factor in the popularity of animation in marketing.
Read More: The Ultimate Guide to Creating Brand Videos