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Important Elements of Medical Website Design

Important Elements of Medical Website Design

When you’re creating a medical website, there are several important things to consider. These factors include mobile friendliness, easy navigation, and authenticity. These are the main elements of any medical website. Whether it’s for your own personal use or to reach out to your patients, there are some things you should never overlook. So, go now and read it to get complete information.


A mobile-friendly medical website is one of the most important elements of responsive healthcare website designs. It helps potential patients stay informed about the services and treatments provided by a medical practice. It also reduces the load time of the site and minimizes redirects. The design should have a comprehensive feature set. Patients should not be compelled to browse endless pages just to find the contact details or the main services provided by the medical practice.

In addition, medical websites should be visually appealing. Choosing the right images is essential, since they should help achieve the site’s overall goals and convert site visitors into patients. Considering that over half of web visitors used mobile gadgets in 2019, medical practitioners cannot afford to ignore this important fact when designing their medical websites.

Mobile-friendly medical website design also helps to boost search engine rankings. In addition, the website should be designed with a long scroll bar with short bursts of information and a hamburger icon for navigation. A direct phone number should also be included on the website. Studies have shown that 70 percent of small business websites do not feature a call-to-action. If you don’t incorporate interactive elements on your medical website, you risk losing a valuable patient base to competitors.

The design should be responsive to any device. It should have an accessible navigation bar and an easy-to-use call-to-action. A clear call-to-action should lead prospective patients to high-priority pages such as the online booking system, patient portal, or donation form. With a responsive design, prospective patients are more likely to book an appointment if they are interested in the services provided by a medical practice.

Easy to navigate

When creating your medical website, the user experience is of utmost importance. Your site should have an easy-to-navigate navigation bar and clear titles. The menu should display the most important pages of your website in a hierarchical order. Your website will have different pages, such as “Services” and “Contact Us”. The titles should clearly indicate what the content of each landing page is.

Your website should also have clear calls-to-action that will move prospective patients closer to your practice. These call-to-action buttons should lead users to the most important pages of your website, such as an online booking system, patient portal, or donation form. With an easy-to-navigate design, your prospective patients will be more likely to book an appointment.

Your site must also be responsive and mobile-friendly to maximize user experience. Today, most people use mobile devices to research medical services. If your website is not responsive, you may be missing out on potential patients, which will not only hurt your SEO, but also give your competitors a leg up. An example of an easy-to-navigate medical website is Rush’s. Their homepage is a professional and easily-navigated site that utilizes a hero image that contributes meaningfully to the rest of the site.

Moreover, your website should be accessible to people with disabilities. If your website is not accessible, it may make your visitors feel uncomfortable. Consider using high-contrast colors, large text, and descriptive alt-text. This will help those with poor vision view your website and find it more comfortable to use.


When it comes to designing medical websites, authenticity is paramount. Your website must convey your brand identity while also communicating the services you offer. Using original photos with impactful text is an excellent way to connect with your target audience. This approach also conveys a sense of authenticity and care. With so many medical providers to choose from, your website must convey your uniqueness and differentiate your practice from the rest.

When designing a medical website, don’t forget to incorporate interactive features. For instance, a patient portal will enable visitors to update their personal information and monitor their health records. The use of interactive features will also enhance the user experience and reduce bounce rates and click-through rates. In addition, it will help you create a website that is easy to navigate and offers valuable information.

In addition to providing detailed information about your services, you should also include a blog section for your site. This can contain informative tips and news from the medical world. In this way, visitors can feel empowered to make an informed decision about their healthcare. Furthermore, the blog section can showcase the success stories of your patients.

Healthcare websites can be easy to navigate and look professional. One Medical uses chic iconography and minimalist designs to focus on its quality medical content. While the Mayo Clinic’s website is less modern than One Medical, it also avoids clutter and pushes content to the front. It also makes use of eye-catching custom graphics and effective use of color. In addition, it incorporates a free assessment tool.


One of the most important elements of medical website design is the use of images. Medical websites often include a logo and images of patients and staff, which appear across all pages. In addition to original photos and images, medical websites should also make use of high-impact text. These elements can make the content more attractive and more accessible to patients.

A good medical website should have a well-designed navigation menu. This menu should clearly display the most important pages of the website. This navigation should follow a hierarchical structure. The menu should also have clear titles for the various pages on a medical website. For example, a navigation menu should list the “Services” page, as well as “Contact Us.” The landing pages should also have clear titles that indicate what content is on each page.

Medical websites should be easy to navigate and have a pleasant style. For example, Colorado Children’s Hospital’s website emphasizes essential navigation directions, while still incorporating a clean and minimalistic color scheme. It also makes use of sticky navigation bars and a responsive design. The site also features images of children.

Another important element of medical website design is data visualization. Studies show that almost ninety percent of information is visual. Therefore, data visualization techniques like charts and infographics are essential to engaging and educating website visitors.

Interactive forms

When designing a medical website, you’ll want to add patient-friendly features. For example, if your website is designed with mobile users in mind, it will be responsive, meaning that it will adapt to the device that the user is using to view it. Adding patient-friendly features is essential for improving the overall experience for your patients.

A great medical website should have clear calls-to-action that drive prospective patients to your office. These call-to-action buttons should direct people to high-priority pages, such as the patient portal or the online booking system. This ensures that the site is easy to navigate and maximizes the time spent by visitors.

Another important feature of a medical website is a user-friendly menu. It should have drop-downs for each service or facility, and have a hierarchical structure to make it easy to navigate. An interactive menu creates an excellent impression in the viewer’s mind. To make sure your menu is user-friendly and functional, you can use a website builder such as JanBask.

Your medical website should also have an internal search function and a lookup option for doctors. This makes it easy for patients to find what they need and schedule a virtual appointment. For example, Centura Health uses a simple, easy-to-use design with a primary navigation and secondary icons. A patient can easily find a doctor by typing their name in the search box and scheduling a virtual visit.

Patient testimonials

Patient testimonials on a medical website are a great way to attract new patients and earn their trust. They can be in the form of a video short story or text and should be presented creatively to catch the attention of visitors. The testimonials should speak to the personality of the patient, the health condition he or she was diagnosed with, and the current situation he or she is facing. They can also be used to build emotional bonds with new visitors to the site.

Patients often appreciate hearing about the success stories of their healthcare providers. You can even post a blog section with helpful tips and news in the medical field. Patient testimonials are extremely important as they can convince people to visit your clinic. In addition to patient testimonials, you can also add helpful information to your medical website design.

A medical website can be mobile-friendly and responsive. Mobile-friendly designs allow visitors to interact with the website on their mobile devices without having to scroll or pinch. It also allows people to see and listen to the content without having to resize the page. As a result, mobile users are more likely to stay on your website for a long time.

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