The Golden Quarter is rapidly approaching. You are aware of what that implies. From October to New Year’s Eve, shoppers are in a frenzy.
Plan intentional sales promotion techniques now to boost sales and position your company for a prosperous new year.
We’ll give you a variety of sales promotion ideas in this article to draw in new clients and boost sales.
Various strategies for sales marketing
We’ve gathered some real instances of sales promotion to get you going, and we’ve divided them into 5 categories of sales campaigns. These sales advertising suggestions will assist you in expanding your company and attracting more devoted clients.
1. Seasonal sales
Seasonal sales campaigns provide plenty of potential at the end of the year. Look at the hottest topics right now!
Make frightful Halloween sales promos.
No matter what you sell, Halloween is a fantastic opportunity for internet business owners to increase sales.
By changing your website’s backgrounds and home page banners, you may make it appear spooky-festive.
Customers love a little personality, so give them something to smile about with a cute Halloween-themed popup that advertises your sale:
Maximize your Black Friday experience.
The start of the yearly Christmas shopping season is marked by Black Friday.
Most of the time, your consumers are hurried and eager to take advantage of the year’s top sales promotions.
The majority of them will look at your website while at work or shopping. While some customers can be evaluating many shops at once.
It’s crucial to presume that they won’t spend a lot of time investigating your offers. Create a popup to inform site visitors of any promotions you are offering in order to quickly grab their attention. Send them straight to the page where you are promoting your Black Friday sales.
Assist Christmas gift buyers
People are prone to overspending during the Christmas season. Take advantage of this chance to increase product sales.
A useful technique for increasing awareness, promoting website interaction, and boosting revenue is a well-targeted popup.
Run a Christmas contest like Extreme Digital did in the example below to engage visitors to your site.
They presented two options, categorising their users depending on preference and displaying the best products for various demands. On the popup’s second page, they requested an email address.
Due to this, Extreme Digital was able to better tailor its email correspondence to these subscribers. Growth in revenue was the outcome.
Why? The more closely your product suggestions align with the preferences of your visitors, the more probable it is that they will make a purchase.
Run Christmas deals after to grow your business.
Increasing your post-Jingle Bells sale after Christmas is a terrific strategy to move any overstock merchandise. Not to mention, it’s a great way to use all the gift cards that folks received for Christmas.
Make sure clients are aware that you are clearing out all of your seasonal inventory if you want your post-Christmas sale to be a success.
Promote your sale campaign in your email marketing, on social media, and with popups on your website.
2. Quick sales
Typically, a flash sale only lasts a few days or as little as 24 hours. Additionally, it results in an average 35% increase in transaction rates.
A good flash sale generates excitement and a sense of urgency. You may generate a tonne of traffic for your website with the appropriate marketing efforts. Additionally, you’ll encourage users to your site to buy non-sale items.
Provide customers with a special discount code that they may use to save money to give your flash sale an upscale feel. To ensure that your customers don’t miss the deal, advertise it in your email marketing efforts as well.
3. Sales of “buy one, get one” (BOGO)
People love to save money wherever possible. They think they’re getting a great deal because of this. And it encourages consumers to make larger purchases, boosting your sales.
Usually, BOGO is followed by a discount, such as Buy One, Get One 50% Off.
Researchers discovered that BOGO sales outperform percentage discounts. A big BOGO discount was preferred by about 77% of customers over a percentage-off discount. 72% of people still chose BOGO over a discount-off deal when the BOGO discount was lower.
Try it out for yourself by comparing BOGO deals versus discount bargains for a two-week period.
4. Discounts or coupons
The most common kind of marketing campaigns use coupons and discounts.
They’re excellent for customers who leave their carts empty or for site visitors who aren’t quite ready to buy. This is crucial during the Christmas shopping season when shoppers are bouncing from website to website looking for the best deal on the ideal gift.
There is a sense of urgency created by discount codes and promo codes.
Visitors will feel as though they only had a short window of opportunity to score a fantastic promotion price on a sought-after item. This may startle them out of the panic and apprehension that might define our holiday purchasing habits.
For the future year as well, you should make using discount codes and coupons a regular part of your marketing campaigns.
93% of consumers report utilising a promo code or coupon at least once a year.
What’s the best approach to increase sales now and all year long? Exit-intent popups that appear just as a user is about to leave your website should include them. The majority of individuals will find them impossible to refuse and will proceed to the checkout!