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What is Local SEO and How Does it Work?

What is Local SEO and How Does it Work?

Local SEO involves a number of processes that help build a business’s online presence. These include review sites, NAP citations, structured data markup, and social media. To be successful, local businesses must first build trust with search engines and convince them that they are legitimate.

Review sites

While you may think of review sites as a part of Local SEO, they’re not the only part. The best way to gain positive reviews is to offer great customer service and build great products. People will leave positive reviews for any business that provides great products and services. However, you need to be careful not to bother customers and risk negative feedback going public. Aside from reviewing sites, you can also get customer testimonials from your own network.

There are a number of different review sites out there, but a few of the most important are Yelp, Facebook, and Google. Having reviews on these platforms will improve your local search rankings and user trust. Also, it will help you build a better reputation as a business.

Structured data mark-up

One of the best ways to improve your local SEO services is to include structured data markup in your website. This format is aimed at helping search engines understand the content of your website, and to display relevant information to users when they search for a particular business. Since the launch of schema markup by major search engines, more companies are beginning to incorporate this format into their websites.

When your website contains structured data markup, you can increase your chances of appearing in search results when a person uses voice search. This is especially important in the age of smart assistants, with more than one-third of Americans already having one. Apple has estimated that by 2020, Siri will process 25 billion requests every month. This is a huge number, and it’s not just Siri that’s able to receive structured data. Other smart assistants, like Google Assistant, Amazon Alexa, and other devices, lack structured data markup, which helps smart assistants determine what to display.

NAP citations

Local SEO is a process that relies heavily on NAP citations. These citations provide a foundation for SEO and can include the name of a business, an address, a business description, a logo, and an email address. It’s important to make sure that your NAP is accurate and consistent. Incorrect data can harm your local SEO.

Social media sites such as Twitter, Facebook, and Yelp often feature business directories. Claiming your business page on these platforms and updating your NAP information is an excellent way to improve your local SEO. This type of marketing is free and will increase your business’s online presence. Additionally, you can take advantage of review websites such as Foursquare and add a link to your home page or landing page.

Not all citations contain a link back to your website. Some NAP citations are just basic link groups, while others are more comprehensive. Building a network of local directories increases your site’s link authority for local searches. Moreover, linking to industry-related local websites will add both authority and individuality to your local link profile.

Social media

Social media plays an important role in local SEO, as it gives you the opportunity to reach more consumers within your area. It has a large user base, and it often appears on the first page of SERPs when someone searches for your business. If your social media page has great content, it can increase your brand’s visibility. Social media users will then be more likely to visit your main website.

You should also ensure your social profiles are descriptive, including your business information. On Facebook, for example, include your business name, address, city, state, and zip code. In addition, make sure you include links to your website and include a category that reflects your business. You can also use social media to create buzz about your business.

Even though social media does not directly affect your search engine ranking, it can significantly increase your online visibility and brand exposure. Social media also helps your website gain more backlinks, which are URLs from other websites that point to it. These backlinks show search engines that you are a reputable site. In fact, top-ranking results on Google have four times more backlinks than the other entries. Getting more backlinks will push your website up the rankings.


Local SEO has become a powerful marketing tool that can increase your business’s visibility online. According to Google, more than half of searches made on mobile devices are local. Nearly two-thirds of these searches end in a purchase. This means that your business can cut down on advertising costs by appearing high in local searches. The best Local SEO company can also save you money on social media campaigns and advertisements. It also helps you maintain your competitive edge.

While local SEO can increase your online presence, it is important to understand that it’s more complex than just optimizing your website for local searches. Google uses a variety of factors to determine the relevance of local listings. It recommends that businesses provide complete information about their locations so it can better understand your business. This information will help Google better match your profile with relevant searches. Another factor that affects local rankings is offline prominence. This refers to Google’s perception of your business’ location and the quality of its inbound links.

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