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What Is PPC In Digital Marketing?

What Is PPC In Digital Marketing?

As you already might know, stands for pay per click. An advertising method that allows advertisers to bid on keywords and phrases. Advertisers are charged when someone clicks on their ad, called a click-through rate (CTR). The bigger the CTR, the more money you make from your ads. The best part is that you don’t have to worry about setup costs or monthly fees with PPC; you only need patience and a good understanding of how this system works. 

How does PPC work?

The idea behind PPC ads is simple. If you’re selling something online and want people who see it to buy it. Why not just let them know about your product directly?

This way, there’s no need for them to go through any hoops or unnecessary steps before buying what they came here looking for. All they need do is find out more information about said product/service. Directly where ever this advertisement has been placed (like one of those billboards outside Walmart). 

Why do you need a PPC professional?

You need a PPC professional because: 

  • To increase your sales. 
  • To increase brand awareness. 
  • To increase customer loyalty. 
  • To increase customer satisfaction and retention rates, which leads to an increased lifetime value for each customer you acquire (the longer they stay with your business, the more money they’re worth).

Benefits of PPC and digital marketing services 

PPC (pay per click) is a great way to increase traffic to your website, but it’s not just limited to that. PPC campaigns can be used for many other purposes: 

  • Test new keywords and campaigns 
  • Build brand awareness 
  • Increase conversions on your site or landing pages by getting more clicks from potential customers who are already interested in what you offer them.

Impacts of PPC and digital marketing on your business 

When you set up PPC campaigns, you’ll be able to choose the keywords that your ad will appear on various websites. This allows you to target exactly who would be interested in what you’re offering—and if they click through, then it’s like having an extra sales person working 24/7! With these types of ads come many benefits: increased brand awareness, higher conversion rates, and more sales—to name just a few! How much money will this cost? It depends on how much budget it is available but generally speaking, the average cost per click ranges between $0-$1 depending on where the person lives about where their computer is located. 

Types of paid search advertising 

Paid search advertising (PPC) is the most effective way to reach your target audience. But it’s not just about keywords and bidding; other essential factors determine how well an ad campaign performs in the market. 

The three main types of paid search advertising are: 

  • Search network—the display network is where ads appear on websites and mobile apps. The keyword-based approach means advertisers bid on their sponsored links, but they’ll still need to consider how much traffic their ads will drive if they’re going after high-ranking positions or broad terms like “cheap flights” or “travel deals.” 

Search Network or Display Network? 

In digital marketing, advertisers can use two main types of networks: search and display. The search engine results page (SERP) is the first screen users see when they enter a keyword into their browser’s search bar. When you type “pizza” into Google, you’ll see this box appear on your screen. 


PPC is still one of the best ways to reach your target audience, but it’s not as simple as it once was. With so many options and changes in the industry, there’s always more to learn about how PPC works and what results you can expect. ZM Communication – Best digital marketing agency Mississauaga is a digital marketing agency that has experience with paid search advertising and understands what makes each network better than others when it comes down to delivering the most targeted traffic possible. So, contact ZM Communication today to ensure your campaign is successful no matter where your business is placed on search engines like Google or Bing! 


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