what is you tube marketing in digital marketing

what is you tube marketing in digital marketing

Everyone watches YouTube.

Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google YouTube Marketing

The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere.

 

You need a strategy to succeed and that’s exactly what you’ll find here: the 10 steps to crush YouTube marketing in 2022.

Create a YouTube marketing strategy in 10 steps

1 Step: Create a YouTube channel for your business

2 Step: Learn about your audience

3 Step : Research your competition

4 Step: Learn from your favorite channels

5 Step: Optimize your videos to get views

6 Step: Upload and schedule your videos

7 Step: Optimize your channel to attract followers

8 Step: Try YouTube advertising

9 Step: Try influenceYouTube Marketing

10 Step: Analyze and adapt

Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

What is YouTube marketing?

YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to):

Creating organic promotional videos

Working with influencers

Advertising on the platform Digital Marketing.

To market your business on YouTube — whether you’re an entrepreneur or an enterprise corporation — you need to produce what your target customers want. Sounds simple, right? It is, as long as you know what your customers really want and it’s not just what you think they want, which is a trap far too many businesses fall into.

Plus, you need to make sure the right people find your videos. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm, just like you do for Google SEO.

Without further ado, here is your complete, step-by-step checklist for how to successfully promote your business on YouTube.

Your 10-step YouTube marketng strategy

Step 1: Create a YouTube channel for your business

First things first, you have to set up a YouTube channel.

Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. You can use an existing account or create one especially for managing your busness.

Here’s how to get up and running:

Create a Google account. Use that to create your YouTube account.  Log in to YouTube and create a Brand Account and channel YouTube Marketing.

account settings on YouTube

create a Brand Account

Managing your YouTube channel with a Brand Account is a best practice, as opposed to running it with your personal Google account. For one thing, a Brand Account lets multiple people in your company manage and update your YouTube channel.

For another, no one at work needs to know your personal email is sk8rboi2000@gmail.com. (Your secret’s safe with me.)

More importantly, it also allows you to expand your business later with additional YouTube channels.

OK, you’ve got the account. Next up: pretty it up.

Add your: “About” information.

Channel art (the “header” image and profile picture).   Social media and website links.

Check out our step-by-step walk through to create a YouTube account for more details.

Now we’re ready to tackle your YouTube video marketing strategy.

Step 2: Learn about your audience

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