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What Tools Should You Be Using for Your Digital Marketing?

What Tools Should You Be Using for Your Digital Marketing?

Digital Marketing is something that no business can do without in 2022. This must be obvious from the social media ads that you find of the most established and well-known offline businesses. No one can quite risk missing out on the huge audience that is presently online at all moments.

However, digital marketing has to be one of the most multifaceted forms of marketing in the world. This is exactly why there is such a huge demand to find the best digital marketing agency in Dallas. No one can say with absolute certainty which digital marketing channel is the best for you even though you can probably narrow it down to a top 3.

This article can go on forever because there are dozens of tools for each channel of digital marketing. But here, I’m only going to talk about those channels which have the highest ROI. Also, the focus here is on tools that reduce your marketing time and effort and make digital marketing accessible to all small businesses.

Email Marketing Tools

Let’s start with email marketing tools since, as any knowledgeable Dallas digital marketing agency will tell you, email marketing has the highest ROI out of all digital marketing channels. This mainly owes to the fact that you need almost no money to get started with email marketing. All you need is email automation when your business starts growing. And even these don’t cost as much as social media marketing tools.

1. MailChimp

There is no possible way you haven’t heard of MailChimp already even if you are a minor blogger. This is because MailChimp is one of the most economically accessible tools that small businesses can use. If the number of emails you need to send in a month is less than 2500, you can get the services of MailChimp for free!

MailChimp has a lot of other free features such as free email templates and landing pages. Of course, you can also find great paid options which allow you to access even more features.

2. HubSpot

HubSpot is a tool that doesn’t just focus on email marketing as MailChimp does. HubSpot is more focused on inbound marketing and helps you create better content for your site. This is why a Dallas digital marketing company can even categorize it as a content marketing or SEO tool. However, the reason I am placing HubSpot here on the list is that it has a great email automation system that is a part of its social scheduling feature. And yes, HubSpot also helps you build attractive email templates that you can send out.

SEO Tools

Search Engine Optimization is where digital marketing starts from. Unless your site is listed on the 1st page of Google (that too, at the top), no one is ever going to organically find your site.

Yes, there are other lucrative options besides organic searches but every company in the world tries to get their SEO right to beat their competition. If people are searching for one of your products and your competitor’s website shows up at the top, that’s not great news. And that’s exactly why you need to focus on SEO.

1. Moz

Everything you need for SEO, Moz offers the whole package. From keyword research to site crawling, rank tracking to link research, and content optimization to analytics- Moz helps you out with everything. The best part is that Moz is perfect for the ones who are just getting started with SEO since it has a ton of guides on concepts like link building and campaign building.

You get a month-worth of free trial with Moz so you should give it a try before you move on to other expensive SEO tools.

2. Ahrefs

Like MailChimp, you couldn’t possibly have not heard of Ahrefs if you have been in the digital marketing business for a while. Any good digital marketing company in Dallas will swear by Ahrefs because of its talent for site crawling.

What is site crawling, and why does Ahrefs specialize in this? Site crawling refers to the practice of going through the content of all of your pages to find out which links are defunct, which links need to be updated, and basically what needs changing and redoing. A great feature that Ahrefs offers you is the option to find out what kind of content is currently performing well across Google, YouTube, or Amazon.

This is a very straightforward way to let you know what kind of content you should be having on your site and what you could now do away with. Remember, archiving years’ worth of ancient content on the site that you are marketing is not a great idea. You need to keep up with the times and Ahrefs helps you out with exactly that.

3. SEMrush

Like Ahrefs, SEMrush also has features that it specializes in. For starters, SEMrush is great for keyword research, especially on platforms like Google and Bing. And believe it or not, you can access this feature for free for quite some time. You also find out keyword volumes and other related long-tailed keywords which help to make your content more relevant.

Data and Analytics Tools

While data and analytics tools might not seem directly related to marketing as such, they make up an extremely integral part of it. Unless you know exactly how your site is performing already, how do you improve its performance? You need to know exactly how many visitors are visiting your site, who they are, how they came across your site, and how much time they are spending on your site. Analytics tools help you gain these incredibly important bits of information and more.

1. Google Analytics

Google Analytics is the best friend of all small businesses which don’t want to invest in expensive analytics tools right at this moment. However, this doesn’t mean you are getting a second-grade version of a paid analytics tool. Google Analytics is one of the best tools out there because it gets all its information from the prime source itself- Google. Isn’t the ultimate objective to figure out how you are faring in the eyes of the biggest search engine in the world? That is, none other than Google? Well, what better tool to use for that than Google Analytics itself?

The biggest question is- Is Google Analytics free? Yes, it is. As they will tell you themselves- they are free, forever! Yes, there are also various kinds of paid plans, but as a small business, you can comfortably start with the free version.

2. Kissmetrics

This tool isn’t quite like Google Analytics because it focuses on the individual visitor’s journey. That is, it tracks individual users and finds out how they are interacting with the site, what they are spending the most time on, and, more importantly, what roadblocks they are facing.

Kissmetrics help you to understand exactly what your target audience is looking for and also informs you what bugs you have to get rid of from your site.

In Conclusion

No, that wasn’t a complete list of digital marketing tools by any means. There are various other social media tools that you might want to try out. However, I wanted to focus on the most economical ones that a small business might use without spending a huge amount of time and effort on training themselves. There are various other tools that you can search for paid marketing campaigns.

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